Tools

Lab data plus real-user field data (CrUX). Always check the mobile tab first.

Test from a specific location and connection speed — useful for testing from Jakarta or Singapore.

Mandatory on every site. Watch indexing, queries, and the Core Web Vitals report.

Already in your browser. Run it against a production build, not a dev server.

Compress and convert to WebP/AVIF in the browser. Nothing is uploaded to a server.

Strips editor metadata out of SVG files. Often halves the size of a logo.

For batch conversion inside a build pipeline rather than one file at a time.

Checks whether your Schema.org structured data is readable by Google.

The reference for structured data types — Article, Product, LocalBusiness, and the rest.

For a business with a physical location, this often matters more than on-page SEO.

Framework for content-driven sites. Pages ship as HTML, JavaScript only where needed.

For web applications with a database, authentication, and background work.

Utility-first styling. Only the classes you actually use get shipped.

DNS, CDN, and SSL. Almost always worth putting in front of any hosting.

React framework with server-side rendering. The right pick when the project genuinely needs the deeper React ecosystem.

TypeScript-first headless CMS. Editorial teams get an admin panel; developers get REST + GraphQL out of the box.

Affordable VPS for small-to-medium Laravel apps, with a Singapore server region close to the Indonesian market.

The industry standard. Needs a cookie consent banner in many jurisdictions.

A lightweight, cookie-free alternative. The script is far smaller than GA.

Tells you the site is down before a customer does.